Set up a successful loyalty program
The essential part when building a successful loyalty program is to set up rules cleverly to encourage your customers to spend more to earn more.
Here are 3 steps you should follow to ensure that your loyalty program will proceed smoothly.

1. Set up ways for customers to earn points

In order to set up ways for your customers to earn points, you can refer to the Earn points tab. All the earning-point rules are divided into 2 sections, including:
    Active: contains all the rules you enable for your loyalty program
    Inactive: contains all the rules that you disable for your loyalty program
You can also put rules into different groups by clicking Point-earning rules relate to, there are 5 groups, including:
    Customer account: this group contains all rules related to managing your customer account
    Purchase: this group contains all rules related to purchase
    Social: this group contains all rules related to social media platforms
    Referrals: this group contains all rules related to the referral program
    All: this group contains every point-earning rule
This table contains all point-earning actions we currently have for you, including the earning limit and the points we would like to recommend for each action:

2. Set up ways for customers to redeem points

Please go to the Redeem points tab > Click the Add more button to add more ways to redeem points. Redeeming rules are divided into 2 sections, including:
    Active: contains all the rules you enable for your loyalty program
    Inactive: contains all the rules that you disable for your loyalty program
There are 4 ways for you to choose:
    Amount discount
    Percentage discount
    Free ship
    Free product
For this part, you need to pay attention to decide how many points each reward is worth. For example, for amount discount rewards, we would recommend you to choose the increment of points option and use the equation 100 points = 1$.

3. Customize program branding

To make your brand remarkable and to impress your customer from their first sight, one of the most effective solutions is to uniformize the reward program and your branding. You can find various options to customize it in the Appearance tab, including options to customize the theme, widget icon and widget text.
We would highly recommend you to insert your brand’s exclusive images, icons, logos and photos so that your customers can easily recognize and remember you.
Related FAQ: Name your reward program
Last modified 1mo ago